Kill Bill III: Take Back The Web

I saw this over on BoingBoing, so the 3 readers I have probably have seen it already, but there's an effort to get people to switch to Firefox (and supposedly Google will pay you for it if you have a Google AdSense account). Anyway, the site is kinda cool (kinda) -- it basically rips off the Kill Bill look and feel with a list of 13 reasons why to switch. The fucked up thing is that if you visit their site using IE you get redirected to a simple page telling you you should switch to Firefox but without any of the *funny* reasons why to switch -- you just get a lame list of bullets. The best sell for switching isn't even presented to the people they're trying to get to switch.